Increasing the offering for little ones in-cinema, this project involved the complete design of the Event & BCC Junior brand with the production of a logo and assets that exuded the playfulness and youthfulness of the Junior cinema concept. The branding relies heavily on brilliant pops of colour and strong, bright hues that naturally appeal best to children in the 0-11 age bracket. The project has been incredibly successful and provided a launch pad for the Junior program to join cinema lineups having now been running for over 2+ years and being attended by thousands of children and parents.
