To increase patron participation, each season a colouring-in competition is run nationwide. Each season, I have designed colouring-in forms, posters and social assets that reach thousands of customers across the national cinema circuit leading to increased awareness of the key film being released with individual sites receiving thousands of entries. The Ferdinand colouring-in competition increased awareness through digital channels in the period leading up to the December/January school holidays thus contributing to the success of the film at the box office.
