To celebrate the release of Fifty Shades Darker, this promotional offering was designed to increase the customer experience offering in Gold Class. To complement the film and provide a complete on-brand patron experience, this food and beverage add-on was offered. All assets borrowed heavily from the distinct ‘Fifty Shades’ film branding, ensuring the food and beverage package would resonate with the Fifty Shades audience to further increase spend per head for the film.
