Produced for Event Cinemas Tuggerah, the Flashback Friday campaign involved the design and branding of a brand new program showing classic films as part of a flashback concept. The logo is inspired by the trip taken back in time to visit film classics through suggestions of an auto theme (via the yellow hues) and the use of arrows to suggest travel back to previous time periods. Social and print assets were produced for the series in a wide variety of formats to ensure the Flashback Friday concept was recognised by cinemas audiences.
