To further increase the premium offering of Vmax, there was a need for a revitalised menu for both the food & beverage offerings at Vmax Bar. Inspired by recent design trends exemplified by niche and inner-city cafes/restaurants, the result was a deliberately varied and playful menu that led to increased food & beverage revenue. The menu makes a point of using a variety of different fonts and illustrations to ‘give a voice’ to each menu item. It employs an unorthodox menu presentation to ensure that the menu does not only promote the full offering in a general capacity, but that individual items listed sell themselves through their display on the page.
