Billed as the fight of the century, this campaign involved the production of site-level assets for the day to increase customer engagement. Life-size standees, round card props and site-specific food & beverage menus were some of the key deliverables for this project and made available to multiple sites nation-wide for use on the day. Customers were able to get involved and spread the word about not only the fight, but also the offering in-cinema on the day thus raising the profile of the Event Cinemas brand including the provision of alternate content. The assets were extremely successful having being shared across social media platforms such as Facebook and Instagram by both sites and also organically by customers.
